Since 2020 I have led the post-production process for graphic design influencer Will Paterson, optimising his content for social media, and taking the video from shooting through to distribution. I am proud that through efforts to maximise engagement throughout the length of Will's videos (which average between 8 and 20 minutes long), since I joined we have seen significant increases in all metrics. Workflow includes footage ingest, assembly edit, final cut, light sound manipulation and design, light colour grading, creation and management of motion graphics, and sponsor integration. All work done using Adobe Creative Cloud, mainly Premiere and After Effects.